Creative Technology offers pay-per-view solution



June 12, 2020

The Corona crisis has hit hard on many industries and professions. The music industry is no exception. Cancelled gigs have quickly become commonplace for artists all over the world. Although we’ve seen livestreamed concerts online and in social media, they’re often either free of charge or rely on voluntary donations.

To support musicians and artists in finding financial solutions for their art, Creative Technology (CT) now offers a pay-per-view solution for distribution and charging of virtual tickets to streamed concerts and events.

The Swedish renowned musician Mikael Rickfors was the first artist in Scandinavia to use the new pay-per-view concept when giving a livestreamed concert on June 5th in a studio in Stockholm.

- In crises, we have two choices. Give up, or find new ways. This is not just finding new ways because we have to, it’s also a great deal of fun! The CT team is a group of super professional individuals; easy to work with and incredibly motivated, says Rickfors.

Patrik Dejve, Managing Director at CT Northern Europe, is one of the initiators of the new concept. He believes this is an important piece of the puzzle in the current situation of social distancing.

- We’re happy to offer musicians and artists a one-stop-shop for reaching their audience and getting payed for their work. Our offer includes both a cutting-edge production as well as distribution and payment methods. I think we’ll see a lot more of these solutions in the near future, says Dejve.

Creative Technology’s pay-per-view (PPV) concept includes a setup at CT’s PPV site, a professional camera production in a studio or on location, ensuring high-end audio, video and streaming quality. Live interaction like chat flows between artists and audience can be added to enhance the viewer experience. Shows are either streamed live and/or made available on-demand for any length of time.

For more information, please contact: Niklas Ljunggren, +46 73 620 85 02,

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