Competitors in collaboration - for Sweden in Dubai



October 24, 2019

During the World Expo 2020 exhibition in Dubai, the industry-leading technology companies Adapt and Mediatec, whom normally are competitors, are collaborating for the first time.

 "It feels incredibly exciting that we can unite our forces and our expertise to highlight premium and innovative technical audio-visual solutions, for visitors and our customers," says Arvid Lilienberg at Mediatec.

Expo 2020 is the largest export initiative that the Swedish government will make in the next few years. The Swedish pavilion will be located in the area that deals with sustainability. The assignment and challenge for Adapt and Mediatec is to connect the completely analog Swedish forest with digital advanced technology, in an innovative visual way.

“We will go far beyond normal lighting and imaging technology,” says Viking Grandin at Adapt International. "We will put a great deal of effort into designing sensor-based experiences and using smart systems to control everything displayed in the pavilion, primarily with the pioneering BLOCKS technology".


Expo 2020 will beheld in Dubai and opens October 20, 2020. The theme is “Connecting Minds -Creating the Future” and the exhibition has three areas:Opportunities, Mobility and Sustainability. Over 190 countries are participating in the exhibition, which is expected to attract over 25 million visitors.


Contact information

Arvid Lilienberg                                                                      

Senior ProjectManager, Mediatec                                          

Tel: +46 70 745 2456,                                                            




Founder & Partner, Adapt

Tel: +46 709 43 12 01




Mediatec Sweden AB has been operating for over 30 years and is one of the largest AV-technology companies in Europe. We offer advanced turnkey solutions for large and small corporate, entertainment, and sporting events all over the world and provide audio, light, image and video, IT / streaming, rigging, transport and digital signage. We work for a wide range of well-known customers and brands in the automotive and retail sectors, among others. In 2018, we had 205 employees in Gothenburg, Stockholm, Malmö, Åre, Oslo and Copenhagen and sales of 430 million SEK. Since 2015, Mediatec is part of NEP’s global network of 4,000 employees and with presence in more than 87 countries worldwide.


Adapt AB designs and produces audio, lighting and imaging solutions for events, exhibitions and fixed installations. We also have a sales and rental business of technology. Our operations started in 1995 and today we are one of Scandinavia's leading companies in our industry with project  offices in Stockholm, Gothenburg and New York as well as a warehouse and logistics center in Linköping. Our customers are both event and communication agencies as well as companies and organizations. In 2018, we were appointed asa Gazelle company by Dagens Industri. The same year we had 23 permanent employees and a turnover of just over 55 million SEK.

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