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Hello Cytiva Global Broadcast

GEHealthcare Life Sciences recently rebranded as Cytiva. In May, over 4 000associates on 40 sites around the world joined together in a virtual event,celebrating and reflecting on the new brand identity during two interactivetalk shows, broadcast live from Uppsala, Sweden. Creative Technology (CT) supported the project with production and streaming technology, securing thelive distribution with tecViz Live. Seven remote links were established toadditional sites, inviting contributors from the company’s offices globally. CTAsia Pacific provided on-site production and support for the contributors inShanghai. Our combined team of GFX operators, audio and lighting experts,camera operators, engineers, directors and project managers were happy to be partof the project and we thank Cytiva and PS Occasion for a great collaboration.

Photos:Creative Technology

Contact:Christian Heimholt, +46 73 620 85 46,

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